Superman (2025) Debuts Groundbreaking ASL Trailer

HBO Max has unveiled a first-of-its-kind American Sign Language trailer for Superman (2025), bringing the Man of Steel reboot to a wider audience.
HBO Max has released an official American Sign Language (ASL) trailer for Superman (2025), directed by James Gunn. This marks the first time a DC Universe film has received a dedicated ASL interpretation alongside its trailer, signaling a push for greater accessibility in blockbuster cinema.
The film premiered theatrically on July 11, 2025, as the inaugural chapter of the new DC Universe. Interestingly, the ASL trailer was published later, on September 16, 2025, after the movie had already been released worldwide. The discrepancy highlights Warner Bros.’ ongoing promotional strategy to sustain attention beyond opening week.
Starring David Corenswet as Superman and Rachel Brosnahan as Lois Lane, the film reintroduces audiences to the legendary characters without retelling the origin story. Instead, it presents a seasoned Superman navigating scrutiny from both the government and the public.
The trailer includes a pointed exchange between Lois Lane and Superman, referencing a statement from the Secretary of Defense about the hero “illegally entering a country.” This aligns with the film’s central theme: the political and ethical challenges of wielding superhuman power in a divided world.
Nicholas Hoult’s Lex Luthor steps in as the primary antagonist, portrayed as a calculating figure who exploits public doubt to weaken Superman’s standing. The supporting cast expands the DC Universe with appearances from Isabela Merced as Hawkgirl, Nathan Fillion as Guy Gardner, and Edi Gathegi as Mr. Terrific.
Produced by DC Studios, Troll Court Entertainment, The Safran Company, and Warner Bros. Pictures, the film has already grossed over $615 million globally. With its blend of high-stakes drama and new creative vision, it aims to redefine Superman for a modern audience.
James Gunn, who both directed and wrote the screenplay, frames this reboot as less about Clark Kent’s beginnings and more about his struggle to balance compassion with accountability. This choice distinguishes it from earlier portrayals and sets the tone for the broader DCU relaunch.
The release of the Superman (2025) ASL trailer represents not only a milestone in superhero storytelling but also a leap forward in inclusive film promotion. By ensuring accessibility, the studio invites more fans into the conversation around one of pop culture’s most enduring heroes.