Netflix House Brings Streaming Worlds to Real Life This Fall
Netflix is stepping beyond the screen with Netflix House, a new entertainment venue that lets fans experience their favorite shows in person. The first two locations open in Philadelphia and Dallas later this year.
Netflix has officially unveiled its most ambitious expansion yet: Netflix House. Known primarily as a streaming powerhouse, the company is moving into physical venues designed to immerse fans in the worlds of their favorite series. The concept blends retail, dining, and interactive attractions, marking a major shift in how the company engages its 300 million subscribers.
The first Netflix House opens at the King of Prussia Mall in Philadelphia on November 12, 2025, followed by Galleria Dallas on December 11, 2025. Each venue will feature more than 100,000 square feet of space, with free entry and optional ticketed experiences. Pre-sales for the Philadelphia launch begin October 17, and Dallas tickets go on sale November 18.
Among the headline attractions, Philadelphia will feature Wednesday: Eve of the Outcasts and One Piece: Quest for the Devil Fruit, along with a mini-golf course, VR games, and a full theater. Dallas will host Stranger Things: Escape the Dark, Squid Game: Survive the Trials, and a Netflix RePLAY arcade filled with retro-inspired challenges.
The teaser video for “Netflix House Teaser | Netflix” highlighted the Philadelphia and Dallas sites, while additional announcements confirmed a third location opening in Las Vegas in 2027 at BLVD Las Vegas. This expansion underscores the company’s intent to extend its IP far beyond the digital space.
Netflix has already tested smaller-scale experiences in more than 25 cities, from Bridgerton-themed balls to Stranger Things pop-ups, but Netflix House is designed to be permanent. The concept is not just about fan service but also about creating new revenue streams through themed merchandise and in-venue dining.
Marian Lee, Netflix’s Chief Marketing Officer, has emphasized the goal of “bringing Netflix to life” and offering fans a deeper way to engage with their favorite series. Co-CEO Ted Sarandos has framed the project as the next step in expanding storytelling into real-world formats.
For malls and retail centers, the arrival of Netflix House could also prove transformative. By anchoring their spaces with immersive, entertainment-driven destinations, these properties may find a formula to stay relevant in a challenging retail landscape.
