Behind the Seams: Fashion and Costume Design in And Just Like That…
A new behind-the-scenes video highlights the artistry of costume designers Molly and Danny as they bring high fashion and iconic character styles to life in Season 12 of And Just Like That….
The latest video released by HBO offers fans an exclusive glimpse into the costume design process behind And Just Like That… Season 12. While the YouTube upload is mistakenly titled How to Get Rich, the content instead dives deep into the world of fashion, exploring how designers Molly and Danny shape the visual identity of the beloved characters.
Costume plays an essential role in storytelling, and for a series like And Just Like That…, it is inseparable from its cultural influence. From Carrie’s bold ensembles to Charlotte’s timeless looks, the creative collaboration ensures that fashion serves as more than wardrobe, it is a narrative tool. Each outfit is chosen to reflect personality shifts, life stages, and the show’s broader themes of friendship and reinvention.
The video highlights collaborations with major designers, featuring pieces from Patrick McDow, Oscar de la Renta, and Molly Goddard. These fashion powerhouses lend their vision to the series, bridging the gap between high-end runways and television drama. The synergy between well-known fashion houses and the designers behind the show amplifies the glamour that viewers expect.
Molly and Danny, the lead costume designers, speak candidly about their approach. They emphasize not only the aesthetics but also the storytelling potential of each look. For Seema and LTW, for example, the costumes reflect ambition and confidence, contrasting with Miranda’s more understated and evolving style. Their work balances consistency with surprise, ensuring the audience sees both continuity and fresh reinvention.
One of the standout sequences mentioned is the bridal fashion show, where opulent gowns and innovative silhouettes showcase how costume can elevate a moment into cultural commentary. Similarly, the Thanksgiving dinner scene uses wardrobe choices to highlight character dynamics and subtle tensions, proving that clothing choices in the series are never incidental.
The behind-the-scenes feature also underscores the logistics and collaboration required. From fittings to final edits, each department, designers, stylists, and actors, contributes to the finished look. This process reaffirms that fashion on And Just Like That… is not just about individual taste but the culmination of collective artistry.
Although the video title is misleading, its true value lies in offering fans a rare, authentic perspective on television fashion design. By framing clothing as an integral narrative force, the piece highlights how And Just Like That… continues to influence both pop culture and the fashion industry.
With Molly and Danny leading the charge, the legacy of iconic style established in Sex and the City is preserved while carving out a modern, innovative space for the characters’ journeys. Their work ensures that each season feels like both a continuation and a reinvention, a hallmark of why the show continues to resonate more than two decades after its original debut.
